Whitelisting (Creator Licensing)
An arrangement where a creator grants a brand permission to run ads from the creator's own social account.
Definition
Whitelisting — sometimes called creator licensing or, on Meta, 'partnership ads' — is when a creator authorizes a brand to run paid ads through the creator's handle. The ad appears to come from the creator's account, often with the brand's targeting and budget behind it.
Why it matters
Ads served from a trusted creator's account can feel more authentic and may resonate more with that creator's style of audience than the same content from a brand page. It's a common way to scale spend behind creator partnerships.
How it applies to UGC ads
Whitelisting specifically requires a real creator account and their permission, so it's a human-creator strategy. AI-avatar content like UGCABC's runs from your own brand assets instead — the two approaches serve different goals and are often used side by side.
Related terms
Spark Ads
A TikTok ad format that boosts an existing organic TikTok post as a paid ad, keeping the original post's likes, comments, and account.
ReadUGC Creator
A person who is paid to make user-generated-style content for brands, typically casual videos that look organic rather than produced.
ReadUGC Ad
A paid advertisement made in the casual, authentic style of user-generated content rather than as a polished brand commercial.
ReadUGC (User-Generated Content)
Content — photos, videos, reviews — created by everyday people rather than by a brand's in-house studio or agency.
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